“At the beginning, not many people expected Mayor Cownie’s race to be close,” said Scott Harrington, Senior Advisor to Cownie for Mayor. “Fortunately for us, RABA’s polling showed that the race was uncomfortably tight, giving our campaign the early warning sign it needed to prepare for battle – and ultimately prevail.”
Campaigning for re-election for a fifth term, Des Moines Mayor Frank Cownie (D) faced a late—and unexpectedly strong—challenge from former state legislator and Democratic gubernatorial candidate Jack Hatch.
While Hatch’s internal polling reportedly showed him trailing Cownie by 32 percentage points before jumping into the race, RABA Research’s poll for the Cownie campaign found a much closer race. Combining telephone (IVR) and text-message (SMS) surveys, RABA found Cownie at 44 percent and Hatch at 38 percent.
After reorienting their campaign strategy, Cownie defeated Hatch 50.6 to 49.2, the closest mayoral election in Des Moines since 2003.